Marc Jacobs — Spring/Summer 2027
At a glance
- Media winner across the board — covered by all four top U.S. titles (Vogue, NYT, ELLE, W) plus WWD within days, uniformly positive.
- Top digital value: Yasmin Wijnaldum — $64,693 Creator Ad Value per post, and she opened the show.
- One name carried the room — Yasmin drove 85% of the cast’s total digital value.
- Best value pick: Issa Lish — 57K followers, 45% engagement, $2,294/post; out-earned an 82K model by 12×.
- A developing cast — 1 global name, 1 macro, 9 micro, 18 rising faces.
- Top agency: Ford Models — placed 7 of the 32 walkers, ahead of Women Management (6) and Monster (5).
- Front row worth $68K/post — nearly the whole runway’s value; Shalom Harlow led guests, worth 15× a bigger-but-dormant Kate Moss account.
Marc Jacobs closed New York with a four-minute show at the New York Public Library — brief, bright, and built on a theme of gratitude. This report measures two things: how the show was received, and the real digital value of the cast that walked it.
The reception
Media velocity was high and unanimous. Within days the show drew reviews from all four major U.S. editorial titles — Vogue, The New York Times, ELLE, and W — plus trade coverage in WWD. Five top-tier citations for a four-minute show is elite pickup.
The tone was strongly positive and remarkably consistent. NYT ran “Marc Jacobs Looks on the Bright Side,” ELLE “Gratitude Looks Good on Marc Jacobs,” Vogue called it “a short, sharp shock… plenty of ideas about color,” and W said the show “spoke volumes.” The recurring themes — gratitude, optimism, bold color — gave every outlet the same narrative to carry.
The cast, by the numbers
Thirty models walked; 29 were measured (one private profile). The composition tells the casting story: a single global name anchoring a cast of rising talent.
Yasmin Wijnaldum (1.6M) opened; the rest of the room skewed young and emerging. That’s a deliberate strategy — one bankable face for the headlines, a developing cast for the future.
Creator Ad Value — who drove the digital worth
CAV prices each model’s post at what a brand would pay to sponsor it — from real engagement, not follower count. Top of the cast:
| Rank | Model | Followers | Eng. | CAV / post |
|---|---|---|---|---|
| 1 | Yasmin Wijnaldum | 1.6M | 8.5% | $64,693 |
| 2 | Sherry Shi | 121K | 14.2% | $4,846 |
| 3 | Issa Lish | 57K | 45.3% | $2,294 |
| 4 | Sascha Rajasalu | 14K | 16.0% | $560 |
| 5 | Amina Ahmed | 10.8K | 7.7% | $414 |
| 6 | Claire Delozier | 39K | 2.0% | $401 |
| 7 | Wali | 12K | 5.8% | $358 |
| 8 | Aleyna Fitzgerald | 31K | 2.2% | $344 |
| 9 | Diane Chiu | 10.8K | 5.9% | $319 |
| 10 | Lavinia de Aquino | 9.5K | 4.4% | $209 |
The front row — who to invite
A separate lever from casting: the guest list. We priced the notable attendees the same way — what a brand would pay for a post from each. This is the PR team’s map of who actually drives value from a seat.
| Rank | Guest | Role | Followers | Eng. | CAV / post |
|---|---|---|---|---|---|
| 1 | Shalom Harlow | Supermodel | 728K | 8.1% | $29,108 |
| 2 | Christy Turlington | Supermodel | 1.5M | 1.4% | $10,472 |
| 3 | Jemima Kirke | Actress | 705K | 2.7% | $9,383 |
| 4 | Linda Evangelista | Supermodel | 1.56M | 1.1% | $8,594 |
| 5 | Chloé Malle | Vogue editor | 255K | 4.4% | $5,639 |
| 6 | Amber Valletta | Supermodel | 801K | 0.8% | $3,062 |
| 7 | Kate Moss | Supermodel | 1.68M | 0.2% | $1,997 |
The agency scoreboard
Behind every booking is an agency. Tracking which agencies placed the most faces in this cast shows who’s winning the casting — useful for models choosing representation, and for agencies benchmarking their book. Consolidated across market divisions:
| Rank | Agency | Models in cast |
|---|---|---|
| 1 | Ford Models | 7 |
| 2 | Women Management | 6 |
| 3 | Monster Management | 5 |
| 4 | Elite / Society | 4 |
| 4 | Premium Models | 4 |
| 4 | Premier Model Management | 4 |
| 7 | Muse Management | 3 |
| 7 | The MiLK Collective | 3 |
| 7 | Next | 3 |
Engagement beats size — every time
The clearest finding in the data is a head-to-head. Issa Lish (57K followers, 45% engagement) scored $2,294. @mikarbae — the second-largest account in the cast at 82K followers — scored just $191, because her engagement rate (0.46%) sits well below her follower tier. The smaller, higher-engagement model was worth 12× more than the larger one.
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