Milan Fashion Week FW26
At a glance
- Media winner: Fendi — an 80-model cast and the highest frequency of digital mentions of any top-tier house.
- Share of Voice leader: Tod’s — aggressive social + fan mobilization (#BeckyxTodsFW26) won pure social volume.
- Critical darling: Bottega Veneta — an 81-model cast earned the highest editor validation.
- Most-booked model: Luiza Perote — 11 shows, out of 849 unique walkers.
- Top digital value: Anok Yai — $32,255 Creator Ad Value per post; top agency: Next Milan (54 unique models).
Milan FW26 was defined by hyper-curated precision and strategic talent alignment. While the industry leans on “headlines and hype,” this report uses objective data to build the definitive scoreboard — analyzing 42 major shows and over 1,900 model placements, deduplicated so each model and show is counted once.
The brand champions of Milan
Media Dominance AwardFendi
With a massive cast of 80 unique models and the highest frequency of digital mentions among top-tier brands, Fendi dominated the media landscape — the primary conversation starter of the week.
Share of Voice LeaderTod’s
Driven by an aggressive social strategy and Thai-celebrity fan mobilization (#BeckyxTodsFW26), Tod’s secured the highest Share of Voice in Milan — proof that tactical fan engagement can outperform larger houses in pure social volume.
Critical Acclaim AwardBottega Veneta
Bottega Veneta’s 81-model cast, emphasizing artistic movement and diversity, earned the highest level of validation from critics and high-luxury editors.
The definitive model champions
The Season’s WorkhorseLuiza Perote
Out of 849 unique models who walked the major shows, Luiza Perote was the definitive workhorse with 11 unique appearances — the most sought-after walker of the season.
| Rank | Model | Shows |
|---|---|---|
| 1 | Luiza Perote | 11 |
| 2 | Hejia Li | 10 |
| 3 | Lia Marie Mielke | 9 |
| 4 | Athiec Geng | 9 |
| 5 | Sandra Murray | 8 |
The High-Impact Award — Anok Yai. Though she walked a highly selective set of shows, Anok Yai remains the benchmark for prestige value, generating the highest brand credibility and social buzz per appearance.
Creator Ad Value (CAV)
Our proprietary CAV metric measures the direct financial impact of a single post during the fashion-week storm — based on engagement density, not just follower count.
| Rank | Name | CAV / post | Tier |
|---|---|---|---|
| 1 | Anok Yai | $32,255 | Global Superstar |
| 2 | Vittoria Ceretti | $10,084 | Luxury Mainstay |
| 3 | Luiza Perote | $2,776 | Rising Power Player |
| 4 | Mona Tougaard | $2,261 | Micro-Player |
| 5 | Betsy Gaghan | $1,634 | Professional |
The agency scoreboard
For total accuracy we tracked unique models per agency — a model walking five shows counts as one placement.
| Rank | Agency | Unique models |
|---|---|---|
| 1 | Next Milan | 54 |
| 2 | Fabbrica Milano Management | 54 |
| 3 | Why Not Model Management | 53 |
| 4 | Elite Milan | 52 |
| 5 | Women Management Milan | 49 |
Data as authority
Success in Milan FW26 came from data-driven talent strategy. Brands that aligned with workhorse models like Perote for runway consistency and CAV superstars like Anok Yai for digital reach secured the highest ROI of the season.
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