We measure fashion. By the numbers.
Every fashion week generates headlines, opinions, and noise. The Edge turns it into data — the media winners, the most-booked models, the agency power rankings, and the real dollar value of the digital conversation. Below are open reports from our coverage. We don’t guess who won; we measure it.
Marc Jacobs S/S27
A full breakdown of one show — the media reception, Creator Ad Value for every model who walked, the front-row value guide, and the agency scoreboard.
New York Fashion Week FW26
A full data breakdown of NYFW FW26 across four arenas: the media landscape, runway talent, the business power brokers, and the digital ecosystem.
London Fashion Week FW26
Who really won LFW FW26 — Erdem’s media dominance, the most-booked runway workhorses, Creator Ad Value rankings, and the agencies that ran the season.
Milan Fashion Week FW26
Fendi’s media dominance, Tod’s share of voice, the season’s workhorse models and Creator Ad Value, and the agency scoreboard — all measured.
Cult Gaia vs. Khaite
Two luxury strategies, measured head-to-head: Khaite’s prestige-and-PR engine versus Cult Gaia’s commerce-optimized digital footprint — and what each one wins.
More reports published every fashion week — Berlin, Copenhagen, and the Big Four.
Fact-based analysis only.
Our reports are built on a four-phase data pipeline — media landscape, verified runway cast lists, creator engagement, and brand engagement — feeding our proprietary Creator Ad Value (CAV) metric. We never invent or estimate a number. Where the data can’t support a claim, we say so and build the argument on evidence you can check: the sources, the headlines, the verbatim quotes, and the named influencers. That discipline is why an Edge report holds up in a boardroom.
This is what the data says about the industry. Imagine it focused on you.
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