We measure what we shoot.
Anyone can hand a brand photos. We hand them the proof the content worked. Using our own Creator Ad Value analysis and fashion week data, we show a brand what its content actually returned — which looks drove reach, which faces moved the needle, and what a season of content is really worth. It’s the reason brands keep us on retainer.
Not just likes. What the content is actually worth.
Every read is built on the same three layers of analysis.
Creator Ad Value (CAV)
The real dollar value of the content — which posts, faces, and looks generate true market value — so you know exactly what a shoot returned, not just how many likes it got.
Narrative Resonance
Which of your brand’s stories actually drives engagement — the heritage, the craft, the attitude — so the next shoot leans into what converts instead of guessing.
Competitive Benchmarking
How your content stacks up against the brands you’re chasing — where they’re winning attention, and where the opening is for you to take it.
Proof, not just pretty pictures.
The data isn’t the product — it’s what makes the camera worth more.
See what worked
Know which looks and faces actually drove reach — so every next shoot is sharper, not a guess.
Prove the spend
Show your team real numbers on what the content returned — not vanity metrics. Make the case for the budget with evidence.
Shoot smarter
Let real engagement steer the next campaign, so the money goes where it converts and the brand keeps building momentum.
A four-phase pipeline, all from public data.
- Phase 1
Media Landscape
A comprehensive scan of every significant media mention across articles, social, and video for the brands in question. - Phase 2
Runway Cast Analysis
Complete, verified model cast lists from every major show — the raw data of who did the work. - Phase 3
Creator Social Value
Engagement data for the models and creators driving the conversation, feeding the CAV model. - Phase 4
Brand Social Value
Engagement on brand-owned content — the owned side of the digital ecosystem.
Fact-based analysis only.
We never invent, estimate, or place-hold a number. Every metric is drawn from verifiable, public data.
Where the data can’t support a claim, we say so plainly and build the argument on evidence you can check: the sources (Vogue, WWD), the headlines, verbatim quotes, observable engagement, and the named creators involved.
That discipline is why the numbers hold up in a boardroom.
The story of a fashion week, told through the numbers.
A look at a full read on New York Fashion Week — thousands of data points across 60+ brands and 529 models.
Commission a report on your brand.
The reads above are ours, published free. If you want the numbers run on your brand — your show, your cast, your competitors — we build it to order.
Show Report
One show, measured end to end — media reception, Creator Ad Value for every model who walked, and the standout finding.
Fashion Week Report
The full read on a week — benchmarked against your rivals, per-model attribution, and the forward call on who to book next.
Common questions
What is Creator Ad Value (CAV)?
Creator Ad Value (CAV) is the estimated dollar value of a single model or creator’s fashion-week post, measured by real engagement rather than follower count. Read the full explainer →
How is CAV different from MIV?
MIV (Launchmetrics) measures a brand’s total media impact across many voices. CAV values an individual model or creator’s single post specifically.
Can I get a report on my own brand?
Yes — a single-show report starts at $750 and a full fashion-week report at $1,500, built to order on your brand, your cast, and your competitors.
Is the data reliable?
Every figure is drawn from verifiable public data. We never invent or estimate a number blind.
The proof no other shooter brings.
It comes standard with a Brand Partner retainer — and it’s the reason brands stay. Let’s talk about what your content is worth.
Work With Us or book a call →