Paris is where the money talks loudest, so we followed it. This report measures three things: share of voice, earned media value, and how often each house made the critics' best-of lists. Every figure is sourced below.
The week, by the numbers
| Metric | Value | Source |
|---|---|---|
| Earned media value (EMV), whole week | $795.6M | Lefty / Karla Otto |
| Change in EMV vs. last year | +59% | Lefty |
| Dior's EMV | $360M | Lefty |
| Dior's share of brand social conversation (101 houses) | 45.04% | Onclusive |
| Social mentions | 21.2M | Onclusive |
| Social reach | 154.1M | Onclusive |
| Shows on the provisional calendar | 68 | Fashionista |
The Media Landscape: Who won the attention?
| Rank | Brand | EMV |
|---|---|---|
| 1 | Dior | $360M |
| 2 | Schiaparelli | $63M |
| 3 | Chanel | $57M |
| 4 | Miu Miu | $46M |
| 5 | Louis Vuitton | $38M |
Source: Lefty / Karla Otto, Instagram and Weibo, Sept 28 to Oct 7.
Media & Buzz WinnerDior
Jonathan Anderson's Dior show on September 29, staged in the Tuileries over a pond (AP), produced the single biggest spike of the week, at 3 p.m. that day (Onclusive). Dior finished with 45.04% of brand social share and $360M in EMV, up 297% on last year (Onclusive, Lefty). It is also a pattern: Dior has led Paris social share three seasons running.
Critical DarlingDries Van Noten
We counted brand appearances across eight published best-of-Paris roundups (sources below). Four houses tied at the top, in 6 of 8: Dior, Dries Van Noten, Loewe and Saint Laurent. Dries Van Noten is the standout, because it did it without the noise. Julian Klausner's collection ranked No. 2 in Paris on The Impression (The Impression) but does not appear in Onclusive's published social or news rankings at all.
Legacy Power PlayerChanel
Matthieu Blazy's Chanel tied Dior for the best show in Paris on The Impression, both scoring 9.5 (The Impression), came second in digital news share at 7.6% (Onclusive), and earned $57M in EMV (Lefty). The business is following: Chanel's first-half 2026 sales rose 16%, per Bloomberg data reported by AFP (FashionUnited).
Breakout StarMatières Fécales
The duo staged their first show at Place de la République with 99 models (Lefty), made 4 of 8 roundups, and grew EMV by 795% year on year (Lefty). Rihanna was in the audience (Onclusive).
The debuts: Drew Henry showed his first Courrèges collection on September 30 and Kai Nesselrath debuted at Carven on October 1 (Fashionista).
The Runway Analysis: The faces of the season
No Paris-only booking tally has been published. The Impression ranks the season's most-booked models across all four cities (The Impression), and Tagwalk names the same top five (Tagwalk).
| Rank | Model | Shows (all cities) |
|---|---|---|
| 1 | Saar Mansvelt Beck | 35 |
| 2 | Agel Akol | 33 |
| 3 | Alaina Rae | 32 |
| 4 | Athiec Geng | 32 |
| 5 | Awar Odhiang | 30 |
| 6 | Frauke Nijs | 30 |
| 7 | Hejia Li | 30 |
| 8 | Malin Rudnick | 30 |
The bookings people talked about: Olivia Colman made her runway debut at Miu Miu, Ciara walked three times for Junya Watanabe, and Chanel cast Rachel Ojuromi, the creator known for recreating Chanel looks (W). Natasha Poly walked Chanel and Amber Valletta walked Stella McCartney (Forbes).
The Digital Ecosystem: Thailand ran the internet
Two Thai stars held almost half of all celebrity social share across 479 names measured (Onclusive).
| Rank | Talent | Celebrity social share |
|---|---|---|
| 1 | Lingling Kwong | 24.31% |
| 2 | Orm Kornnaphat | 22.59% |
| 3 | Namping Napatsakorn | 6.03% |
| 4 | Keng Harit | 5.96% |
| 5 | Freen Sarocha | 4.86% |
The news headliner: Rihanna led celebrity news share at 3.29%, with appearances at Dior and Matières Fécales (Onclusive). The viral clip: Kristen Wiig, Pedro Pascal, Dua Lipa and Nicole Kidman singing together in the Chanel front row, which Lefty says was dubbed this decade's Oscar selfie (Lefty).
Creator Ad Value (CAV)
Paris shows why reach is not value until you price it. Two talents drove $200 million for one house. CAV puts that number on every post, by every model and guest, so a brand knows who actually paid off.
Where the numbers come from
Roundups counted: The Impression · W · Dazed · Wallpaper* · Monocle · The National · Hypebae · RUSSH
Data and reporting: Onclusive, Paris SS27 · Onclusive, SS27 season report · Lefty × Karla Otto · The Impression, Top 20 Models · The Impression, season Top 10 · Fashionista · AP · FashionUnited / AFP · Forbes · W recap · Tagwalk
Paris was Dior's week. The critics spread the credit.
So, who won Paris Fashion Week SS27?
- Dior won the attention, with 45% of social share and $360M in EMV.
- Dries Van Noten won the critics without winning the noise.
- Chanel tied Dior for best show and has the sales to match.
- Matières Fécales was the breakout, up 795%.
- Lingling Kwong and Orm Kornnaphat won the internet.
Attention and acclaim were two different races in Paris. The data shows who won each.