We don’t guess who won. We measure it.
Proprietary fashion-week intelligence for premium brands. Beautiful collections secure your entry — hard data secures your expansion. We quantify your brand’s resonance so you can optimize spend, outmaneuver competitors, and close larger orders with elite US buyers.
We don’t just track likes. We measure financial impact.
Every Brand Pulse dossier is built on three proprietary layers of analysis.
Creator Ad Value (CAV)
We calculate the real dollar value of your brand’s digital footprint — which influencers, campaigns, and organic posts generate true market value — so you cut wasted spend and double down on what works.
Narrative Resonance Mapping
Is it your sustainability story driving US demand, or your artisanal heritage? We analyze engagement to show precisely which brand pillars actually convert buyers — no more guessing.
Competitive Benchmarking
We stack your performance against three top US competitors — exposing their digital blind spots, comparing share-of-voice, and surfacing the market opportunities they’re leaving on the table.
Not an analytics report. A revenue tool.
Built for your executive and sales teams — designed to move money, not just describe it.
De-risk purchase orders
Pitching major boutiques or department stores? Don’t just show a line-sheet. Hand buyers a dossier proving your brand already commands measurable, quantified demand among their customers.
Optimize influencer budgets
Stop paying for vanity metrics. Use CAV data to identify high-converting micro-influencers and negotiate rates based on actual performance value.
Drive creative direction
Use real market feedback to inform future collections, so your inventory investments align with what US consumers actually want.
A four-phase intelligence pipeline.
- Phase 1
Media Landscape
A comprehensive scan of every significant media mention across articles, social, and video for the participating brands. - Phase 2
Runway Cast Analysis
Complete, verified model cast lists from every major show — the raw data of who did the work. - Phase 3
Creator Social Value
Engagement data for the models and creators driving the conversation, feeding the CAV model. - Phase 4
Brand Social Value
Engagement on brand-owned content — the owned side of the digital ecosystem.
Fact-based analysis only.
We never invent, estimate, or place-hold a number. Every metric is drawn from verifiable data.
Where a dataset can’t support a quantitative claim, we say so plainly and build the argument on evidence you can check: the sources (Vogue, WWD), the headlines, verbatim quotes, observable engagement, and the named influencers involved.
That discipline is why a Brand Pulse dossier holds up in a boardroom.
The story of a fashion week, told through the numbers.
A look at our Definitive Report on New York Fashion Week — thousands of data points across 60+ brands and 529 models.
Scalable intelligence, tailored to your footprint.
Single-Show Snapshot
Proof before you commit — one show, fast. The headline read on what your casting was worth.
- Total Creator Ad Value your show generated
- Your top value-driving models, ranked
- The one standout finding — best and worst booking
- A single, clear recommendation
Fashion Week ROI Report
The full read on one fashion week — benchmark, per-model attribution, and the forward call.
- Executive mandate — the one conclusion, first
- Benchmark vs. your three named rivals
- Full-roster CAV attribution — every model you booked, scored
- The forward call — who to re-book, who to drop, projected CAV lift
Monthly Brand Intelligence
A continuous edge, season over season — the full report every relevant week, plus live strategy.
- The ROI Report for every relevant week & campaign
- Ongoing competitor & share-of-voice tracking
- Evolving casting & narrative strategy
- Quarterly playbook + a direct line for live casting calls
For talent & agencies
The same runway data powers a Talent Creator Ad Value (CAV) Report — a talent-focused dossier that proves a model’s measurable value to win higher-paying bookings. Ask about representation packages.
Ask about talent reportsTurn your brand’s story into quantifiable market power.
Let’s schedule a 15-minute strategy call to find the tier that aligns with your growth goals.
Book your strategy callWe don’t guess who won. We measure it.
Proprietary fashion-week intelligence for premium brands. Beautiful collections secure your entry — hard data secures your expansion. We quantify your brand’s resonance so you can optimize spend, outmaneuver competitors, and close larger orders with elite US buyers.
We don’t just track likes. We measure financial impact.
Every Brand Pulse dossier is built on three proprietary layers of analysis.
Creator Ad Value (CAV)
We calculate the real dollar value of your brand’s digital footprint — which influencers, campaigns, and organic posts generate true market value — so you cut wasted spend and double down on what works.
Narrative Resonance Mapping
Is it your sustainability story driving US demand, or your artisanal heritage? We analyze engagement to show precisely which brand pillars actually convert buyers — no more guessing.
Competitive Benchmarking
We stack your performance against three top US competitors — exposing their digital blind spots, comparing share-of-voice, and surfacing the market opportunities they’re leaving on the table.
Not an analytics report. A revenue tool.
Built for your executive and sales teams — designed to move money, not just describe it.
De-risk purchase orders
Pitching major boutiques or department stores? Don’t just show a line-sheet. Hand buyers a dossier proving your brand already commands measurable, quantified demand among their customers.
Optimize influencer budgets
Stop paying for vanity metrics. Use CAV data to identify high-converting micro-influencers and negotiate rates based on actual performance value.
Drive creative direction
Use real market feedback to inform future collections, so your inventory investments align with what US consumers actually want.
A four-phase intelligence pipeline.
- Phase 1
Media Landscape
A comprehensive scan of every significant media mention across articles, social, and video for the participating brands. - Phase 2
Runway Cast Analysis
Complete, verified model cast lists from every major show — the raw data of who did the work. - Phase 3
Creator Social Value
Engagement data for the models and creators driving the conversation, feeding the CAV model. - Phase 4
Brand Social Value
Engagement on brand-owned content — the owned side of the digital ecosystem.
Fact-based analysis only.
We never invent, estimate, or place-hold a number. Every metric is drawn from verifiable data.
Where a dataset can’t support a quantitative claim, we say so plainly and build the argument on evidence you can check: the sources (Vogue, WWD), the headlines, verbatim quotes, observable engagement, and the named influencers involved.
That discipline is why a Brand Pulse dossier holds up in a boardroom.
The story of a fashion week, told through the numbers.
A look at our Definitive Report on New York Fashion Week — thousands of data points across 60+ brands and 529 models.
Scalable intelligence, tailored to your footprint.
Fashion Week Strategic Dossier
A high-impact entry point. We analyze your brand’s performance around a specific show, event, or campaign for immediate ROI data.
- Executive mandate — the single most important conclusion, first
- Media & narrative analysis
- Strategic opportunity — the signal in the noise
- Baseline CAV assessment
- Actionable, phased recommendations
Monthly Brand Intelligence
A comprehensive deep-dive into your US market position with continuity month over month.
- Performance scorecard — SOV, sentiment
- Full competitive benchmarking vs. 3 rivals
- Narrative resonance mapping
- Strategic deep dive & evolving narratives
- Forward outlook & a 6-month playbook
For talent & agencies
The same runway data powers a Talent Creator Ad Value (CAV) Report — a talent-focused dossier that proves a model’s measurable value to win higher-paying bookings. Ask about representation packages.
Ask about talent reportsTurn your brand’s story into quantifiable market power.
Let’s schedule a 15-minute strategy call to find the tier that aligns with your growth goals.
Book your strategy call